Image directly from OmniGroup, with permission. <3When I first started listening to Back to Work, I had never heard of OmniFocus or Getting Things Done with David Allen. But since hearing Merlin extoll this system’s virtues, I got on board and eventually got the book (print AND Kindle), and eventually even wound up buying a Mac and shelling out for both OmniFocus for Mac and OmniFocus for iPhone. I’d literally never spent that much on any given product before.

And now, I feel like I’m finally starting to get it! I still haven’t even finished reading Getting Things Done (for shame; I know) but I’ve started implementing more and more of my obligations and commitments into OmniFocus. And you know what my real epiphany is? The “Waiting” category. As you know, I’m a big fan of email. But given that other people aren’t always great with email, I’ve taken to sticking my outgoing emails (and even phone calls) into the Waiting context after I reach out to someone. Now, if other people drop the ball, I have a much better record of who I need to re-nag. This is excellent for clients who pay me to bug them about their online dating goals.

I can’t tell if this is how the Waiting context is supposed to be used or not, but it’s been a HUGE help for my business. Not only does it track which outgoing contacts I need to follow up on, but it helps me learn which clients are email averse, so I can adjust my communication style and method to better reach them and ultimately to help them find love more effectively. After all, if receiving a bunch of emails from me is annoying, then that isn’t how I want to reach you! (But, ya know, go sign up for my newsletter anyway.)

I’ve also learned how to apply radii to specific errands, which ROCKS. Now I have blips go off whenever I leave my little Ballard bubble and venture east of the freeway one reminds me to pick up swanky cocktail ingredients at Wine World, because I am a lush who works from home and drinks sidecars when she damn well pleases; and others remind me to buy certain items whenever I geolocate near certain stores. Organic bagged lemons at Whole Foods, where they’re a fraction of the price. Cat food at the vet that carries our special prescription. Epsom salts at the drugstore since I use them constantly for my tennis elbow. I even have a reminder to think about whether there’s anything I want fixed, purchased, or demoed (demo’d? Demod?) when I’m near an Apple Store.

The yellow kind, people. Trust me.

Merlin mentioning this geo-functionality in relation to toilet paper in a very early episode of Back to Work is actually what got me interested in OmniFocus in the first place. What can I say? Icky though it may be to talk about, he’s right: you think about buying more toilet paper when you’re on the can and you run out, not when you’re out in the world near a Target or Fred Meyer (because those are the two places that carry Charmin Basic, the stuff that is nice on your derrière but doesn’t screw up our 1940s sewer system.) Not anymore, friends! Now I think about toilet paper whenever I drive near an appropriate vendor. Look, I never promised not to overshare here. If you’re a geek like me, you know that despite being an uncomfortable discussion, this is a friggin’ EPIPHANY.

Frankly, I couldn’t have figured all this out if the OmniGroup didn’t have such fantastic phone support. But they do! You can just call them! And they answer! And they’re super nice and patient! And funny on Twitter! So quit waiting. Go get yourself set up with this software suite ASAP if you’ve been holding out like a dummy. Heck, I’ll probably be confident enough to help you learn how to use it!

Shameless affiliate links, in case you didn’t already click to kick me a few bucks, you Scrooge:

OmniFocus for Mac
OmniFocus for iPad
OmniFocus for iPhone
Getting Things Done by David Allen