I spoke at AltConference 2017 about how to name things.
Last year when I spoke at AltConf 2016, things went really well… and I was invited to speak again in 2017 on the spot! (And I accepted on the spot, haha.) I actually started brainstorming this talk right then and there, so I had an entire year to ruminate on what I wanted to cover.
However, life takes its turns, and I was about 8 months pregnant on this trip–needless to say, my life has been a lot busier prepping for a new baby in the family! I spent a lot of time thinking about this talk in my head, but not nearly as much time actually prepping, writing, rehearsing, polishing my slide deck, etc. I was also sweating profusely and having trouble breathing, thanks to the little guy taking up space for all my vital organs and wreaking havoc on my physiology, haha.
All in all though, I still feel pretty good about how it went–the content being more pragmatic and technical actually lessened the impact of my relative lack of preparation, since the content was actionable despite not packing the same emotional punch (by design). At least that’s what I’m telling myself, based on the fact that many people stopped me in the hallways or reached out on Twitter and mentioned that they found my talk helpful!
Lastly, I want to thank and shine a spotlight on Nancy Friedman, and her blog Fritinancy. She’s an enormously helpful, friendly, and accessible resource, whom I would absolutely hire to name something if I were in that position again. (Yes, despite all my great advice, I think the best advice I can give is that it’s worth paying for qualified expertise in this domain, because there’s SO much you can get wrong!)
Thanks a ton for watching, and please share with anyone you know who is working on a project that they’re struggling to name. And now, on to the naming resources I mentioned in my talk!
Name Your Thing Resources:
- – tl;dr; don’t use them
United States Patent and Trademark Office
- – check your name ideas here if you’re based in the USA
- – Nancy Friedman’s wonderful naming blog. Look up her naming brief exercises in particular!
Every Frame a Painting – The Marvel Symphonic Orchestra
- – video about how easy it is to ship movies with temp/default music instead of something more original. Temp music discussion starts around 6:00, but I recommend you watch the whole thing!
Name Your Thing template (Google Spreadsheet)
- – please save yourself a copy
And here is the URL slide choosing hierarchy I promised to include:
- Your name dot com
- wording compromise (getsquare, etc.)
- Hyphens or .net etc.
- Funky Tlds (.party, .io, .fm)
domain hacks(don’t ever do these)
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