Junk mail has reached a new level. I’m kind of blown away that things like those unsolicited Val Pak coupon mailers are still out there, when pretty much everyone has a) email and b) recycling bins. But what’s really ticked me off lately is the number of junk mailers masquerading as real correspondence.
Check out the image of our address on a recent Discover Card something-or-other. The fake-handwriting font was so good it actually fooled me until I opened the envelope. And I almost NEVER read my mail anymore, except for handwritten things (and our friggin’ cable bill, because Broadstripe doesn’t even have the capacity for any sort of online billing. Sometimes you can’t even use their phone system to pay. But that’s beside the point.)
This is only one example of recent fake-writing mailers we’ve seen. And inevitably, when I tear open the envelope and figure out that it’s NOT REAL MAIL, my first emotion is infuriation. The last thing I want to do is support a company that tricked me into thinking I had some nice old-fashioned correspondence from a friend or relative (or at least a really motivated political candidate).
Rrr! It’s bad enough that you’re still sending me paper trash that I can’t even recycle easily, since it contains sensitive information that needs to be shredded. Do you really have to get my hopes up and then crush them, too? Fuck you, Discover! (And Chase, and American Express, and all you other assholes who try to trick me and occasionally succeed.) If this is some ploy to try and get me to use your cards, it’s not really working for ya. In fact, I have no idea how I’m even on your mailing list.