Category: online dating

Name Your Thing!

Name Your Thing!

I spoke at AltConference 2017 about how to name things.

Last year when I spoke at AltConf 2016, things went really well… and I was invited to speak again in 2017 on the spot! (And I accepted on the spot, haha.) I actually started brainstorming this talk right then and there, so I had an entire year to ruminate on what I wanted to cover.

However, life takes its turns, and I was about 8 months pregnant on this trip–needless to say, my life has been a lot busier prepping for a new baby in the family! I spent a lot of time thinking about this talk in my head, but not nearly as much time actually prepping, writing, rehearsing, polishing my slide deck, etc. I was also sweating profusely and having trouble breathing, thanks to the little guy taking up space for all my vital organs and wreaking havoc on my physiology, haha.

All in all though, I still feel pretty good about how it went–the content being more pragmatic and technical actually lessened the impact of my relative lack of preparation, since the content was actionable despite not packing the same emotional punch (by design). At least that’s what I’m telling myself, based on the fact that many people stopped me in the hallways or reached out on Twitter and mentioned that they found my talk helpful!

Lastly, I want to thank and shine a spotlight on Nancy Friedman, and her blog Fritinancy. She’s an enormously helpful, friendly, and accessible resource, whom I would absolutely hire to name something if I were in that position again. (Yes, despite all my great advice, I think the best advice I can give is that it’s worth paying for qualified expertise in this domain, because there’s SO much you can get wrong!)

Thanks a ton for watching, and please share with anyone you know who is working on a project that they’re struggling to name. And now, on to the naming resources I mentioned in my talk!

Name Your Thing Resources:

My blog post on domain hacks

    • – tl;dr; don’t use them

United States Patent and Trademark Office

    • – check your name ideas here if you’re based in the USA

Fritinancy

    • – Nancy Friedman’s wonderful naming blog. Look up her naming brief exercises in particular!

Every Frame a Painting – The Marvel Symphonic Orchestra

    • – video about how easy it is to ship movies with temp/default music instead of something more original. Temp music discussion starts around 6:00, but I recommend you watch the whole thing!

Name Your Thing template (Google Spreadsheet)

    – please save yourself a copy

And here is the URL slide choosing hierarchy I promised to include:

    1. Your name dot com
    1. wording compromise (getsquare, etc.)
    1. Hyphens or .net etc.
    1. Funky Tlds (.party, .io, .fm)
    1. domain hacks (don’t ever do these)
My AltConf 2016 talk: Sell Out and Save the World!

My AltConf 2016 talk: Sell Out and Save the World!

Woohoo! I’m so excited! Last year I spoke at AltConf in San Francisco during Apple’s WWDC week. I’m really proud of the talk I gave—I had refined it a bunch, tested it in front of different audiences, and poured a lot of my soul into it. (And yes, a lot of emojis.)

It’s a little bit about how to feel OK having a corporate job. It’s a little bit about diversity in tech. It’s a little bit about why online dating sucks. If any of that sounds interesting to you, please watch it!

(And feel free to let me know what you think, but you know, be gentle with your constructive criticism. I’ve literally never given a talk at a conference before.) <3!

Sell Out and Save the World – AltConf 2016 (best viewed on a bigger screen so you can follow the slides. And none of the videos or animations play in this slide processing, but if you’re DYING to see the Taylor Swift Apple Music ad, go here.)

Donut.JS lightning talk

Donut.JS lightning talk

Back in late May, I spoke at DonutJS, a totally rad Meetup organized by a bunch of Portland tech wonder-folk. It’s such a great and fun community! I highly encourage folks to attend and/or present if they’re in Portland and can swing it.

This was my first-ever public speaking gig! OK, I guess second, since I spoke to a Meetup group of all of three people about social media one time in like 2013. And I’m always the MC of App Camp for Girls in Seattle, and I’ve been leading webinars for my Microsoft job for months. But still, it was my first “someone asked me to speak at a thing and I said yes!” engagement.

It was challenging because I knew I was later going to speak at AltConf, which was a much longer time slot—10 minutes at DonutJS vs. 45 minutes at AltConf. So I had to choose where I wanted to chop things apart and which points I wanted to focus on. In the end, even though the App Camp discussion was more personally meaningful, I thought the online dating failure arc made for a better ten-minute story for a semi-technical audience, so I went with it. I hope you enjoy; I’ll post the longer AltConf version as soon as it’s out!

I suck at Photoshop

I suck at Photoshop

I’m trying to learn to become more independent in graphic design. I’m not remotely trained in any way. I’ve got an increasingly defined sense of design, although I’m just as susceptible to trends as the next blogger who suddenly decided that rounded corners were over yesterday. I finally got a copy of CS6 of my very own, but with no training or experience whatsoever, I of course suck at using it. And I’m constantly paralyzed by that. And since Grant is the one who’s been doing most of my image editing up until like right now, he’s the only one with access to the .psd versions of anything at all.

Beyond sucking at the actual tools, and not having assets, I’m just kind of clueless and/or thoughtless about the actual content I want to create. Sometimes I build things dumb or ugly just to not have to rebuild an entire other thing, you know? I understand this to be a common problem in software development; it certainly was in the game companies I’ve worked at. No one eeeeever designs the UI to be big enough for German terms, for example! Take that sidebar, to the left. The text “my day job” is not an effective or eye-catching way to link out to what I actually do in my online dating consulting business. This is a really, really important part of my identity; I’m trying to do it full time after leaving Big Tech and it’s scary and I’m broke and I’d like to generate more traffic and more paying clients. So you’d think I’d want to really make that stand out, right? But my stupid, stubborn sense of aesthetics dictates that everything in that sidebar (custom built by Grant, and tweaked with some help from John Hardman) should be the exact same height/font size and roughly the same width. So instead of rebuilding the sidebar to allow for some different copy, or reworking it so that all of the link-images were larger and could contain more text, I just came up with “my day job” placeholder and asked Grant to tweak it into place and now it’s stupid and doesn’t tell you to please go hire me for the fascinating weird thing I actually charge money for. Sure, you can get there if you’re curious enough to click, but I don’t trust you! :)

Anyway. I got this new Mac recently too, and am sitting on a post about my process adjusting to Mac after fifteen years of PC. I got this idea to make an iPhone app and I’m sitting on the process of really figuring out how I want it to work and learning enough fragmented bits of how to program to understand how to formulate reasonable requests to the very kind folks who have expressed an interest in helping me make something functional. And I got a copy of Photoshop and I have no idea how to use it. Sometimes I just feel so stuck by all the things I’d like to learn more about and can’t justify taking the time to learn more about, ya know? Not that I’m always using my time well (self-subtweet to this blog post) but I feel guilting spending money and time on a Lynda course when I should be doing more things to generate Heartographer leads.

I’ll get there; don’t worry. And I’ll come up with something catchier than “my day job” eventually. Maybe you can help—what do you think I should put there to drive people to The Heartographer? (Oh, and I turned off comments à la Marco and John but I’m not coding-savvy enough to know how to hack my custom theme to turn them on for certain posts only, so I guess you’ll have to tweet/FB/App me your response. Which you were probably going to do anyway, because it’s 2013, right? (But I still get blog comments on my other blogs sometimes, and I LOVE THEM when they happen and aren’t spam or dicks. So maybe I’ll go back.)

You thought this whole rambling post was going somewhere, didn’t ya? GOTCHA!

Oh wait, I was going to post something. This is some of my incredibly unprofessional art-attempts that I’ve made in my pre-Photoshop days whenever I needed content for a blog post or an ad campaign and didn’t know diddley about image editing or computer drawing or anything like that and I just needed to GO already. I think my Shlok Crest inspired me to at least feel semi-competent at creating stupid little doodles that other people might find amusing, and it was just so much easier than trying to learn an entirely unfamiliar software program to get something simple out the door. Sometimes you just have to ship it instead of really making it great, you know? Which I hate. Anyway. Enjoy!

Questioning Kitty
I believe this is the one I used in my Facebook campaign, because I am a professional. I believe the copy was something like “Is your cat worried about you? It might be time to start dating again.” I don’t fucking know. It helped me break 100 Likes which was the douchey goal from a friend who’s a marketing consultant. Yay confused felines?
Happy Birds
This was a part of the one we used for my Stranger (local alt weekly) ad. The birds are supposed to make you jealous, I guess? I drew it with ballpoint pen on paper and Grant scanned it and futzed with it in Illustrator, I think.
Sad Bird
The sad bird represents you, single person who wants to pay me money to help you find love online. Also for the Stranger ad.
"Copy This Bird" - that's all I have in my notes
This bird was an early attempt. You can see me experimenting with avian eyebrows. I have no idea what I’m doing. Pretty sure this was in MS Paint, and I tried to make the body out of smart shapes. Bad call. You can totally tell where “circle” ends, huh?
Lovelorn Kitty
This was an earlier attempt at a kitty for the FB ad. I’m partial to him even though I’m not sure why his face is curly and his body hair is straight. Also not sure why he’s a he, nor why he lacks whiskers. Life is full of mysteries. I did this on Paper on the iPad I think, just the free pen setting.
Another Lovelorn Kitty
Another lovelorn kitty for FB attempt. Sorry for the failure to crop, but this is just gonna get slapped in here all speedy-like. He didn’t look sad or confused enough.
Concerned kitty
This cat is concerned about your love life. This is more the direction I was going in, and I like the colors, but after I did this guy I realized the dimensions were off for Facebook’s very rigid specs.

Anyway, there you have it. I have no idea what I’m doing but these were kind of fun and I didn’t have to buy anything, pay anyone, or violate copyright. Yay.

Eames obsession

Eames obsession

Now that we’re about to be homeowners, with much more square footage to fill, I’ve started lustily browsing new furniture. I came across and subsequently fell in love with a new (to me) furniture designer — or rather, design duo — Charles and Ray Eames. Specifically, I’m obsessed with their office chairs.

I stumbled upon this red leather lobby chair at one of my favorite web shops, and I was in love.  A bit more research and poking around helped me discover even more Eames hits, namely the Aluminum Group and the Soft Pad Group. Obviously, these are highly pricey designer pieces — for goodness sake, the MoMA shop sells them, so you know they ain’t cheap. But I’m pleased to report that I found several sources of seemingly decent-quality knockoffs!

Crate and Barrel has this leather “Ripple” chair in ivory and black, CB2 (a modern cousin of Crate and Barrel) has a green cotton soft pad knockoff, and Z Gallerie has a couple vinyl knockoffs. I think I like the ivory C&B ones best… I mean, aside from an actual Herman Miller red leather Aluminum Exec for me, and a matching Management for my Loveb.ug clients to sit in. I’ll never be able or willing to shell out for the real thing! But knockoffs or not, I’m excited to learn more about this design school, and to find more mid-century modern knockoffs now that we have a house to furnish!

Ten reasons I haven’t blogged lately.

Ten reasons I haven’t blogged lately.

1) I got married. That was kind of busy.

2) I have a new job. It, of course, takes up a lot of my time, passion, energy, and tennis elbow quotient. But it’s loads of fun! I’m the French Linguistic QA Specialist at NCsoft, and I primarily focus on French-language text in Aion, a Korean-developed MMO.

3) I’ve been consulting more, helping people write ads or tweak their profiles. Check out my consulting page at www.loveb.ug for more info, but basically, between that and my full-time day job I’ve had less leisure time and less inclination to blog.

4) I’ve been blogging elsewhere. Namely, at heliotro.pe, about beauty. Occasionally at my lovebl.og. Not nearly enough there.

5) I’ve also been Tweeting elsewhere. Mostly @heliotro_pe, sometimes @loveb_ug, and rarely @ginnielizz.

6) I went to Japan, which required the learning of some Japanese. And because of #2 I’m also learning some Korean. And we’re also learning some Brazilian Portuguese for a friend’s upcoming wedding in Rio. Whew!

7) Oh yeah, I changed my name. (See #1.) That was kind of a pain in the ass, truth be told. All done now, hence the new URL!

8) The aforementioned tennis elbow. It sucks. It makes typing and mousing lots really, really hard.

9) I’m trying to work on a book relating to my consulting practice (see #3), but #8 is obviously interfering. While there are entertaining tools to help with this, they don’t work so well on the go!

10) Turns out I only had nine reasons. :)

A new marketing concept I *don’t* hate!

A new marketing concept I *don’t* hate!

We just spotted this little vehicle when we were at brunch this weekend. I normally don’t love cars that are totally 100% decked out in marketing hype — too flashy for my taste.

However, Grant spotted this nifty little detail on the side: a built-in card holder! Kinda cool, different, and WAY more welcome than finding unsolicited fliers stuck to my windshield.

I actually grabbed a card to see how well it worked.  (Mildly damp, but still totally functional and no leaky/streaky ink problems.)  And I called the business to see if they would give me the name of the vendor who set up this little card thingy — I just might try and fanagle one for my biz, too!

ETA: They cost $10 if you hunt for a deal, and I just affixed a red one to my car this afternoon. :)