Category: public speaking

Name Your Thing!

Name Your Thing!

I spoke at AltConference 2017 about how to name things.

Last year when I spoke at AltConf 2016, things went really well… and I was invited to speak again in 2017 on the spot! (And I accepted on the spot, haha.) I actually started brainstorming this talk right then and there, so I had an entire year to ruminate on what I wanted to cover.

However, life takes its turns, and I was about 8 months pregnant on this trip–needless to say, my life has been a lot busier prepping for a new baby in the family! I spent a lot of time thinking about this talk in my head, but not nearly as much time actually prepping, writing, rehearsing, polishing my slide deck, etc. I was also sweating profusely and having trouble breathing, thanks to the little guy taking up space for all my vital organs and wreaking havoc on my physiology, haha.

All in all though, I still feel pretty good about how it went–the content being more pragmatic and technical actually lessened the impact of my relative lack of preparation, since the content was actionable despite not packing the same emotional punch (by design). At least that’s what I’m telling myself, based on the fact that many people stopped me in the hallways or reached out on Twitter and mentioned that they found my talk helpful!

Lastly, I want to thank and shine a spotlight on Nancy Friedman, and her blog Fritinancy. She’s an enormously helpful, friendly, and accessible resource, whom I would absolutely hire to name something if I were in that position again. (Yes, despite all my great advice, I think the best advice I can give is that it’s worth paying for qualified expertise in this domain, because there’s SO much you can get wrong!)

Thanks a ton for watching, and please share with anyone you know who is working on a project that they’re struggling to name. And now, on to the naming resources I mentioned in my talk!

Name Your Thing Resources:

My blog post on domain hacks

    • – tl;dr; don’t use them

United States Patent and Trademark Office

    • – check your name ideas here if you’re based in the USA

Fritinancy

    • – Nancy Friedman’s wonderful naming blog. Look up her naming brief exercises in particular!

Every Frame a Painting – The Marvel Symphonic Orchestra

    • – video about how easy it is to ship movies with temp/default music instead of something more original. Temp music discussion starts around 6:00, but I recommend you watch the whole thing!

Name Your Thing template (Google Spreadsheet)

    – please save yourself a copy

And here is the URL slide choosing hierarchy I promised to include:

    1. Your name dot com
    1. wording compromise (getsquare, etc.)
    1. Hyphens or .net etc.
    1. Funky Tlds (.party, .io, .fm)
    1. domain hacks (don’t ever do these)
My AltConf 2016 talk: Sell Out and Save the World!

My AltConf 2016 talk: Sell Out and Save the World!

Woohoo! I’m so excited! Last year I spoke at AltConf in San Francisco during Apple’s WWDC week. I’m really proud of the talk I gave—I had refined it a bunch, tested it in front of different audiences, and poured a lot of my soul into it. (And yes, a lot of emojis.)

It’s a little bit about how to feel OK having a corporate job. It’s a little bit about diversity in tech. It’s a little bit about why online dating sucks. If any of that sounds interesting to you, please watch it!

(And feel free to let me know what you think, but you know, be gentle with your constructive criticism. I’ve literally never given a talk at a conference before.) <3!

Sell Out and Save the World – AltConf 2016 (best viewed on a bigger screen so you can follow the slides. And none of the videos or animations play in this slide processing, but if you’re DYING to see the Taylor Swift Apple Music ad, go here.)

Donut.JS lightning talk

Donut.JS lightning talk

Back in late May, I spoke at DonutJS, a totally rad Meetup organized by a bunch of Portland tech wonder-folk. It’s such a great and fun community! I highly encourage folks to attend and/or present if they’re in Portland and can swing it.

This was my first-ever public speaking gig! OK, I guess second, since I spoke to a Meetup group of all of three people about social media one time in like 2013. And I’m always the MC of App Camp for Girls in Seattle, and I’ve been leading webinars for my Microsoft job for months. But still, it was my first “someone asked me to speak at a thing and I said yes!” engagement.

It was challenging because I knew I was later going to speak at AltConf, which was a much longer time slot—10 minutes at DonutJS vs. 45 minutes at AltConf. So I had to choose where I wanted to chop things apart and which points I wanted to focus on. In the end, even though the App Camp discussion was more personally meaningful, I thought the online dating failure arc made for a better ten-minute story for a semi-technical audience, so I went with it. I hope you enjoy; I’ll post the longer AltConf version as soon as it’s out!

Udacity interview with Kate Rotondo

Udacity interview with Kate Rotondo

When I spoke at AltConf back in June, Udacity asked to interview me and I was lucky enough to get paired with my pal Kate Rotondo as my interviewer. Hooray for networking! Hooray for connections! Hooray for women in tech! :)

You can read about the interview here, or just cut to watching the video below.

This was a ton of fun, and we covered a lot of different topics including App Camp for Girls. Thanks to Udacity and Kate for the opportunity!

Speaking in Portland and San Francisco

Speaking in Portland and San Francisco

I’m speaking at two upcoming events—I’d love it if you came!

First we have Donut.js, a casual gathering that is so very Portland. “A fun night of code and donuts” is the slogan, and your entry includes a donut, come on! I’ll be presenting on Tuesday, May 30th, talking about online dating (but more from a UX perspective than a dating advice perspective). Tickets are $10 atCup & Bar, I’d love it if you came to join us!

Then on June 15th at 1 PM, I’m speaking at AltConf in San Francisco. AltConf is a free conference that runs parallel to Apple’s WWDC; I’d be honored if you came to hear me, but the session will also be recorded if you miss it. This talk will be more about my transition from The Heartographer to working at Microsoft, why online dating is kind of a garbage fire these days, why I made the shift away from entrepreneurship, and partly about App Camp too. It’ll be a longer time slot and a much more robust discussion, plus I think you’ll find my slides funny. :)

Speaking of, I’m also in town for the James Dempsey and the Breakpoints/App Camp for Girls fundraising party that night, which you should absolutely buy tickets to before they all disappear. (And by the way, you can always contribute whenever if you just wanna be rad.) Hope to see you there! Fuck it, hope to see you at all three things! (Might as well go big, right?)